I couldn’t be more proud of Samantha’s first painted hand print. Oh, that perfect treasure to the left? Yeah, that ain’t it. That was “Take Two”.
Getting to this final work of art was quite the process. First, we set out the canvas. It was perfectly clean; ready for a masterpiece. Next, we carefully glopped a different color on each of her skinny kid fingers and stroked brown over her palm. Then, we plopped Samantha’s hand flat down on the canvas. Perfect! But the final step — what I thought would be the easy part — caught me off guard.
Just as I was about to lift her hand to reveal her perfect print, Samantha did the only thing that felt right to her in that moment: she wiggled her whole hand back and forth! She squished those colors together in the single second it took me to realize what was happening.
I immediately lifted her hand to reveal, well, her masterpiece which I’ve titled: Turkey In Motion. It’s beautiful, isn’t it? Some might argue that “Take Two” is the better turkey, but not this mom. I think her first one is just perfect.
And the beautiful perfection of Turkey In Motion reminds me of [queue teaching moment music] my business-building experiences. So allow me a few paragraphs to equate this piece of art with the artful piece on which you’re sitting: your network marketing empire.
Step One: Set Out Your Canvas
You’ll need your CEO pack, a phone for 3-ways and conference calls, a computer for sharing videos/webinars and enrolling distributors electronically, and a really good attitude.
Blank canvases are so cool. They hold so much promise. But I’m a glass-half-full kinda gal. Others might view a blank canvas as a reminder of what they’ve failed to accomplish. Don’t be one of those people. Set out your canvas and get your tools ready. It’s time to get to work.
Step Two: Find Your Colors
Every person is different. You might even call them colorful. In this turkey canvas analogy, your colors are your prospects. In other words, you need to build your list. Write down every colorful name you can think of that might be a good fit for your business. Do they have health problems? Money problems? Both? Great. Write all of those down. Do they have believability, likability, and trust? Down on paper they go. Are they influencers? Would you want to be in business with them? Do you have rapport? Mutual respect? Add them to the list. Keep adding. You can’t have too many colors here. Once you’ve got your list, it’s time to position your business.
Step Three: Position Your Business
If you’re going to share a message of hope with those you love most, you need to know what your message is. This is where most people screw up. Placing Samantha’s hand perfectly on that nice canvas, I felt the pressure I remembered from launching my business. The truth is, you only get one shot. Wrong positioning can’t be fixed; the canvas will boldly display whatever you slap down. So you better slap down something good.
This is your chance to WRITE YOUR STORY. Expose yourself. Be vulnerable. This is a people business. And people don’t like to be sold, but they love to buy. And they love to route for an underdog. Tell them the truth: your life was missing X (health, wealth, leadership, family, community, recognition, success — whatever your truth is), and you joined Youngevity for a second chance to reclaim it. If you already have positive results to share, share them. If you don’t, don’t make something up. Be real above all else. You are positioning yourself as a leader, so you need to embody the character of a leader.
If all else fails, remember you’re smacking your hand down on a blank canvas. It’s sorta like you’re giving your business launch a high five. So do it with confidence and a smile. People will love your enthusiasm.
Step Four: Get Your Hands Dirty
Finally, I have to acknowledge the beauty of an unexpected and very messy handprint. Things…well…they didn’t go as planned. Come to think of it, neither did launching my own network marketing business three short years ago.
Investing in yourself is messy. And beautiful. There’s a lot of work to be done that can sometimes leave you feeling blurry and mixed up. Some “colors” blend well. Others don’t. Your canvas may not look like you originally pictured. It might be… messy. But if you stick to your guns and look for the beauty in it, your artwork will yield more than you ever imagined.
Special thanks to Shelley & Sami for seeing the beauty and providing the challenge. I look forward to providing the next one. Prepare for mess-tastic-ness.