Prospects. They are the lifeblood of this business.
They are what keeps the network marketing machine running, day after day, week after week, month after month. They are the fuel to the engine that provides heat to your business. They are precious. They are possibility. They are…
A total mess.
Actually, it’s more like prospects go through several stages as they consider your opportunity offering. See if any of the following sound/look familiar:
As we talk to prospects, they seem to shift from…
And hopefully, back to convinced. Or at least curious.
Now, come on, don’t take this the wrong way. I’m not putting prospects down. I’m remembering what it’s like to BE one. And there are a lot of thoughts going around in your head when you’re seeing this opportunity for the first time.
And yet, we distributors often say things like, I can’t believe so-and-so hasn’t called me back or I don’t know what his problem is… I mean, he SAW the video… but he hasn’t responded or I’ve invited three whole people to the event and NO ONE wants to come!
I know these complaints well. I’ve uttered them all before when I got started in this business.
I wish I could go back in time and say to myself, “Cool your jets, amateur. Spend less time worrying over why your prospects aren’t jumping on board and more time giving them reason to GET on board.”
Remember, it takes an average of 5-6 exposures (or more!) for a prospect to have enough information to make a decision. And that doesn’t take into account the number of times you have to invite them to take a look before they actually LOOK.
Don’t get discouraged. If you’re using the right system, they’ll take a look. And if you’re using the right funnel, they’ll get multiple exposures.
That’s not a guarantee they’ll join. It’s simply an observation that pointing prospects to the right resources will improve your “yes rate” by 73.2 percent.***
Help your prospect take their best first step, and the rest will follow.
Your Best First Step
Here’s how simple it is. You’re talking to your prospect because they were on your list (Step One: Build Your List). Hopefully, you’ve determined their hot button (Step Two: Coffee Shop Interview). Next, it’s time to invite them to take a look at your opportunity. (Step Three: Invite).
This is where YourBestFirstStep.com comes in.
“Well, [prospect], your best first step is to go to YourBestFirstStep.com!”
Based on your prospect’s hot button, you can direct them to a specific page of YourBestFirstStep.com.
There’s a tab for science if they need to see third-party studies and reports. There’s a self-assessment health evaluation. The Revolution opportunity video is there. So is my 10-minute video that covers 90 for Life, Dr. Wallach, Youngevity, and the opportunity. There are many testimonials and I’m adding more as often as I can. And of course, there’s a call to action.
I highly encourage you to get familiar with this site. Bookmark it now as a go-to for prospecting. Use it as often as you can. And remember, your job is to point people to resources, and this is a great first step.
***Yeah, I made that percentage up. But it’s high. Really, really high.