I saw this recent Facebook post from Youngevity Ambassador Tom Chenault, and it made me blush.
Necessary Clarification: Okay, hold on. If you know Tom, or have seen his “underwear bit” from the 2015 Youngevity annual convention, or my on-camera reference to Tom’s underwear bit from that same convention, you might be misled by my blushing statement. So let me clarify. And fasssssst.
This, my friends, is not about underwear. So listen up.
I have been asked, “What can we do about losing customers to Amazon?” a few times, and I’d fumble through an answer that said more-or-less (errr, probably less) the same thing as Tom says below, but in a far less articulate way.
So, I blushed out of embarrassment that I could never previously provide the insights he so non-chalantly (but totally Chenault-ly) does in the recent Facebook post I’m about to plagiarize (no, we’re safe: I’m giving credit so it’s not plagiarism. Whew!) below.
This guy knows what he’s talking about, and he’s talking to YOU and to ME. Let’s focus on the right things, right away, and 2017 is sure to be our best year yet.
Sick of having to compete with Amazon, Ebay and Walmart? Me too.
I was watching Anthony Bourdain interview the greatest chef in Europe for the past 20 years. He asked the guy what was most important to having a successful restaurant. Pretty dumb question to ask a chef in my opinion. That goes to show what I know….
The chef said…”Atmosphere, service and food” in that order. Which made me think about how to compete with those online sellers of my products.
I can kick their ass on atmosphere. I can make it fun to buy from me. I can give them incredible personalized service. I can compete on price. And it’s all the same products. So I can WIN instead of giving up by using my secret weapon which is the buttons on my phone! Amazon, Ebay and Walmart give NOTHING! They just take! And look for the low hanging fruit.
My company is all about the customer experience! And me…I just have to be me. And stay in the game and on the phone. I need to treat them like I want to be treated! End of story!
— Tom Chenault
So let’s get out there and be the best WEs we can BE, okay?
Don’t be Tom. (Good luck trying).
Definitely don’t be me. (One is more than plenty).
Just be YOU. Because if you’re reading this post, you care more about your customers than the average sales person, and certainly more than the random Amazon affiliate, and your customers are going to love you for it.