A short two days ago, I had the privilege of participating in a strategic planning call with other Beyond Organic Mission Marketers. Our goal was to develop a plan for a strong year-end with a focus on prospecting for new business partners and re-engaging inactive Mission Marketers and Preferred Customers.
While we were all open-minded to the idea of creating new resources, we concluded our call with a new appreciation for the tools we already have and an action plan to put them to new use.
Here’s the take-away:
OLD doesn’t mean broken.
USED doesn’t mean used up.
The Accidental Death of Good Tools
How many times have we discarded something that once worked well simply because we haven’t used it in a while? Maybe something new and different came along which pulled our attention away and produced good results. Take for example an old, trusty hammer and a new, fancy drill.
The hammer works. Consistently. And it does the job you ask of it. Every time. But once you acquire a new drill, you find that you can perform some of the same tasks faster and more efficiently. The hammer gets tossed aside and the drill becomes your go-to tool.
But what happens when, months later, you need to remove an old nail? The drill doesn’t seem to fit the job, and it’s been so long since you last used your hammer that it doesn’t even come to mind. And even if you think of it, it’s lost in a graveyard of old tools you no longer use.
Well, today, it’s time to dig up some old tools and polish them off.
Tools You Can Use
Here are a few of the old tools we discussed on our call that we believe still have GREAT use to them, when applied correctly:
- The 8-minute business intro — Mike Battistelli created this a long time ago, but it still serves its original purpose: to introduce someone to our company.
Watch the 8-minute video here.
- The 3-way call — This is the tool I credit with growing my business more than any other. I’d simply share my enthusiasm about my involvement with Beyond Organic (by mentioning my love of the products and/or the income opportunity) and suggest my friend set aside 10 minutes to hop on a call with my business partner so that he could share what I’d heard that got me so excited. These calls can also work with an already enrolled, but no longer active, customer or team member.
Email me to set-up a 3-way call here.
- The Beyond Organic overview webinar — Another tool that works well for prospects and inactive customers, this webinar walks a viewer through each product line and promotes the income opportunities available.
Watch the webinar here.
- The in-home — An invitation to a small gathering at your home is always an appropriate way to casually share your message. Many of us have become accustomed to hosting large events which require a great deal of planning, content creation, and cost. But there’s no reason we can’t change things up and invite a couple people over for a brief presentation and a small tasting. I can even Skype in to do the presentation for you.
Email me to set-up an in-home.
We’ve spent the last several months creating and training on new tools. And that’s GREAT. But it’s good to remember we have a few hammers in our old toolkit that “do the job” just as well–and sometimes better–when we dust them off and put them to good use.